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Emcee Studios LED Wall Commercial | VFX Breakdown

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LED Wall Installation for Emcee Studio, New York's latest commercial.

Brought to life using Unreal Engine and Houdini. I was Responsible for all the FX and the logo (3D).

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EmceeStudios_arctiem_contactSheet. Emcee LED Wall Commercial – Houdini | Breakdown I recently had the opportunity to create a short commercial for Emcee’s LED wall installation, crafted by Arctiem, based in Florida, and showcased at Emcee’s new New York Penthouse. The LED wall serves as both an immersive visual centerpiece and a backdrop for Emcee’s brand film.

Process​

We collaborated with Emcee’s team to develop several concepts tailored for their LED wall in their new New York penthouse. The wall serves both as a visual installation and as the backdrop for Emcee’s latest advertisement.

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Logo Balloon Sculpt Process​

I started by adding stitches and creases to the balloon shape, using a combination of sculpting and spraying tools inside of Houdini.

EmceeStudios_arctiem_BalloonStitches. Emcee LED Wall Commercial – Houdini | Breakdown I recently had the opportunity to create a short commercial for Emcee’s LED wall installation, crafted by Arctiem, based in Florida, and showcased at Emcee’s new New York Penthouse. The LED wall serves as both an immersive visual centerpiece and a backdrop for Emcee’s brand film.
EmceeStudios_arctiem_creaseSculpt. Emcee LED Wall Commercial – Houdini | Breakdown I recently had the opportunity to create a short commercial for Emcee’s LED wall installation, crafted by Arctiem, based in Florida, and showcased at Emcee’s new New York Penthouse. The LED wall serves as both an immersive visual centerpiece and a backdrop for Emcee’s brand film.

One of the main client notes was to ensure the balloons matched a specific style: a Mylar balloon. I adjusted the balloon geometry to behave like a pressurized cloth and ran it through the Vellum Solver to inflate it, to get realistic deformation. 

EmceeStudios_arctiem_vellumBalloonInflate. Emcee LED Wall Commercial – Houdini | Breakdown I recently had the opportunity to create a short commercial for Emcee’s LED wall installation, crafted by Arctiem, based in Florida, and showcased at Emcee’s new New York Penthouse. The LED wall serves as both an immersive visual centerpiece and a backdrop for Emcee’s brand film.

After inflating and shaping the balloons, I attached them to a string and ran multiple simulation variations. In some runs, the string was constrained to the ground; in others, it was free-floating or interacting with wind and nearby objects in space.

 

I exported Alembic caches for each simulation variant and brought them into Unreal Engine's movie sequencer, where I fine-tuned the motion and placement based on client feedback. 

EmceeStudios_arctiem_balloonFloatTest. Emcee LED Wall Commercial – Houdini | Breakdown I recently had the opportunity to create a short commercial for Emcee’s LED wall installation, crafted by Arctiem, based in Florida, and showcased at Emcee’s new New York Penthouse. The LED wall serves as both an immersive visual centerpiece and a backdrop for Emcee’s brand film.
EmceeStudios_arctiem_PoppingBalloon_HoudiniNetwork. Emcee LED Wall Commercial – Houdini | Breakdown I recently had the opportunity to create a short commercial for Emcee’s LED wall installation, crafted by Arctiem, based in Florida, and showcased at Emcee’s new New York Penthouse. The LED wall serves as both an immersive visual centerpiece and a backdrop for Emcee’s brand film.

Emcee Studios Original Post​

Checkout other portfolio piece breakdowns here

About 

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Based in Miami, Gnomon graduate with over 4 years of experience, recognized with four best-of-term awards and Rookie of the Year Finalist. Proficient in creating photorealistic effects using Houdini & Unreal and implementing procedural pipeline workflows for pre-rendered and real-time FX.

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Contact Info

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Rahul Gupta

Miami, FL

rahul18gpt@gmail.com

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